2024 年，精品咖啡協會（SCA）推出全新的 咖啡價值評估系統（Coffee Value Assessment, CVA）。這不只是一套評分工具的更新，而是一個觀念上的轉向，在新的CVA系統中，
我們不再只問：「這杯咖啡幾分？」
而是開始問：「這杯咖啡，為什麼有它的價值？」
對 COFFEETURE 來說，這正是我們一直相信的事：
咖啡的價值，從來不只是杯中的風味，而是人、風土、選擇與感受的總和。
如果你正準備踏入精品咖啡的世界，CVA 會是一個非常友善的新起點。我們可以以這套CVA 系統出發，學習如何品嘗精品咖啡。
什麼是咖啡價值評估（CVA）？
在過去二十年，我們習慣用一個單一分數來定義咖啡的好壞：「這支豆子 85 分」、「那支有沒有 90 分？」但 SCA 在 2024 年正式提出：咖啡的價值，不該被壓縮成一個數字。
於是，CVA 將咖啡評估拆解為四個互相獨立、卻彼此呼應的核心面向，讓一杯咖啡的價值變得更立體，也更透明。如果你曾經因為「不會形容味道」而覺得自己不懂咖啡， CVA 正是為你而設。 它最大的突破，在於把「描述」與「喜不喜歡」徹底分開。
四大核心維度
-
感官描述性評估（Descriptive Assessment）
這杯咖啡「喝起來像什麼」？
——客觀描述風味本身 -
主觀品質印象評估（Affective Assessment）
你「有多喜歡」這杯咖啡？
——誠實反映個人感受 -
物理性評估（Physical Assessment）
咖啡豆本身的品質如何？
——顏色、密度、瑕疵、含水量 -
外在資訊價值評估（Extrinsic Assessment）
這杯咖啡的背景與故事是什麼？
——產地、處理法、海拔、永續性
描述性評估：不再怕說錯味道（CATA）
新制度引入了 CATA（Check-All-That-Apply） 的方式。你不需要精準說出「像白桃還是黃桃」，只需要勾選你感受到的風味類型—— 花香、果香、堅果、巧克力、焦糖⋯⋯
這不是考試，而是一種感官記錄。
主觀品質印象評估：你不喜歡，也完全沒問題
在舊有系統中，「我不喜歡」常常被誤解成「它不夠好」。CVA 使用 9 分享樂量表（9-point Hedonic Scale），讓你清楚區分兩件事：
-
這杯咖啡的品質
-
你對它的個人喜好
不喜歡高酸度，不代表你不懂咖啡；那只是你的味覺選擇。
用 CVA 視角，開始你的精品咖啡日常
想把這套新觀念真正用在生活裡，其實很簡單。
1. 先看故事，而不只是價格
產地、處理法、合作方式——這些不是行銷語，而是咖啡價值的一部分。
2. 先描述，再問自己喜不喜歡
把「這是什麼味道？」和「我喜不喜歡？」分開來問。
3. 留意口感，而不只風味
滑順、厚實、乾淨、粗糙——口感，會讓你對咖啡的理解更完整。
SCA 2024 的 CVA 告訴我們一件很重要的事：一杯精品咖啡的價值， 來自它的物理品質、 你真實的感官感受， 以及它背後所承載的世界。
在 COFFEETURE，我們始終相信咖啡不只是喝下去的那一刻， 而是你如何理解它、選擇它、與它建立關係。 下次走進咖啡店時， 不妨嘗試以CVA的視角，為自己選一杯真正對味的咖啡。
From Scores to Value: How the SCA’s 2024 Coffee Value Assessment (CVA) Is Transforming the Way We Understand Coffee
In 2024, the Specialty Coffee Association (SCA) introduced a new framework: the Coffee Value Assessment (CVA). This is not merely an update to a scoring tool, but a fundamental shift in perspective. Under the new CVA system, we no longer ask only:
“What score does this coffee get?”
Instead, we begin to ask:
“Why does this coffee have value?”
For COFFEETURE, this reflects what we have always believed: the value of coffee has never been limited to the flavours in the cup. It is the sum of people, place, choices, and lived experience.
If you are just beginning your journey into specialty coffee, CVA offers a welcoming and accessible starting point. By using this system, we can learn how to taste and appreciate specialty coffee with greater clarity and confidence.
What is the Coffee Value Assessment (CVA)?
For the past two decades, coffee quality has often been reduced to a single number:
“This coffee scores 85 points.”
“Does that one reach 90?”
In 2024, the SCA formally challenged this mindset, stating that the value of coffee should not be compressed into a single figure.
The CVA framework therefore breaks coffee evaluation into four distinct yet interconnected dimensions, allowing the value of a coffee to be expressed more fully and transparently. If you have ever felt that you “don’t understand coffee” simply because you struggle to describe flavours, CVA is designed with you in mind. Its most important breakthrough lies in clearly separating description from preference.
The Four Core Dimensions
Descriptive Assessment
What does this coffee taste like?
— An objective description of flavour
Affective Assessment
How much do you like this coffee?
— An honest reflection of personal enjoyment
Physical Assessment
What is the quality of the coffee beans themselves?
— Colour, density, defects, moisture content
Extrinsic Assessment
What is the background and story of this coffee?
— Origin, processing method, altitude, sustainability
Starting Your Specialty Coffee Routine Through the CVA Lens
Bringing this new way of thinking into everyday life is, in fact, very simple.
1. Look at the story, not just the price
Origin, processing methods, and partnerships are not marketing slogans — they are part of a coffee’s value.
2. Describe first, then ask yourself whether you like it
Separate the questions:
“What does it taste like?”
“How much do I enjoy it?”
3. Pay attention to mouthfeel, not only flavour
Smooth, full-bodied, clean, rough — texture adds another layer to how we understand coffee.
The SCA’s 2024 CVA framework reminds us of something essential: the value of a cup of specialty coffee comes from its physical quality, your genuine sensory experience, and the wider world it carries with it.
At COFFEETURE, we have always believed that coffee is more than the moment you drink it. It is about how you understand it, how you choose it, and how you build a relationship with it. The next time you step into a café, consider approaching your choice through the CVA lens — and select a coffee that truly resonates with your taste.